NEW DELHI: Tata Consumer Products (TCP) announced on Tuesday that its Himalayan brand of bottled water is now available in the UK.
The UK launch is part of the company’s strategy to leverage its brands in all markets and maximize the brand’s potential, the company said in a statement. This is the first water brand launched by Tata Consumer Products in the UK. The brand will initially be available only online and distribution will be gradually expanded, he added.
True, Tata Consumer Products already sells a large portfolio of drinks in the UK such as Good Earth and Teapigs, a premium tea brand. In 2000, she acquired the famous British tea brand Tetley. Tetley is the second largest tea brand in the world.
Tata Consumer has also launched global products in the Indian market. It recently announced the launch of the American brand Eight O’Clock Coffee in India as a direct-to-consumer brand, in line with more premium coffee and tea products that it is lining up as first Internet brands.
Globally, companies are seeing accelerating trends in health and wellness coupled with growing consumer awareness of how products are purchased and packaged, the company said.
“Himalayan has superior quality and durability credentials and is well positioned to meet the needs of consumers looking for a premium offering. The brand is well known in India and its UK launch will help us grow and grow our beverage portfolio in one of our key international markets, ”said Sunil D’Souza, Managing Director and CEO of Tata Consumer Products.
Tata Consumer Products sells a range of essential foods and beverages in the country, including tea, coffee, salt, pulses and ready-to-cook mixes. It has a presence in markets such as UK, US, South Africa and Canada, among others, where it sells packaged teas, flavored teas, energy drinks, coffee, kombucha , among other products.
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